MemoryBallTORONTO (February 29th, 2016) – Every 4 seconds, someone around the globe is diagnosed with Alzheimer’s disease. By the year 2038, approximately 1,125,200 Canadians will have dementia; 2.8% of the Canadian population. The cumulative economic burden of this rise in these aging diseases will be $872 billion dollars. These are the facts and the young, dynamic team at the Alzheimer Society of Toronto’sYoung Leaders Council (YLC) is committed to relaying these facts while actioning change and educationaround the debilitating disease. Just one of their initiatives, the highly anticipated Memory Ball gala, isreturning in its 5th year for all to attend.

Memory Ball has become one of the premier charity gala events of the Toronto social calendar, attracting a wide range of attendees including students, young professionals, business leaders, entrepreneurs, artists,parents, grandparents and more.

Memory Ball takes place on Saturday, April 2nd at the stylish and elegant Palais Royale Ballroom,located at 1601 Lake Shore Boulevard West. The event will feature an open bar, appetizers, a stacked silent auction, raffle, a live band, photo booth and more. In 2015 Memory Ball raised $75,000 contributing to a grand total of nearly $200,000 over a four-year period for the Alzheimer Society of Toronto.

“With so many other causes, there are survivors who can tell their stories to increase awareness and empathy among the community,” says Co-Founder, Katherine Andrikopoulos. “However, with Alzheimer’s, there are no survivors, especially for those suffering in the late stages of the disease, communication can become difficult. It’s important for the YLC to be the voice of people with Alzheimer’s.

About Alzheimer Society of Toronto’s Young Leaders Council (YLC) and Memory Ball
In 2011, the now YLC was established to raise awareness Alzheimer’s disease (AD) among a young professional demographic. The group is passionate about increasing awareness for Alzheimer’s disease as two YLC council members’ mothers were diagnosed with early-onset Alzheimer’s. In four years, Memory
Ball has hosted over 1,500 guests and fundraised nearly $200,000 for the Alzheimer’s Society of Toronto. In 2015, YLC aims to continue raising funds, awareness and support for those affected by Alzheimer’s. To learn more about the organization and sponsorship opportunities, please visit www.memoryball.org.

About the Alzheimer Society of Toronto
The Alzheimer Society of Toronto is the leading health organization working to improve the quality of life for Canadians affected by Alzheimer’s disease. The Society offers support, information and education to people with dementia, their families and their caregivers, while increasing public awareness of dementia-related illnesses. The Alzheimer Society of Toronto promotes research and advocates for services that respect the dignity of the individual. For more information, please visit www.alzheimertoronto.org.

Tickets for Memory Ball can be purchased at memoryball.org/tickets/. All funds raised go to the Alzheimer Society of Toronto, to fund much-needed research, training, and support. Purchasing early will secure your spot to the gala event that sold out in just 6 weeks in 2015.

Follow the conversation on Instagram by following @memoryball, #MemoryBall and #EndAlz.

~Christine