Blondes Come to Life With New Joico Blonde Life!
Blondes have more fun – or so I’ve heard. Maybe that is why more and more often, women are choosing to go blonde. Did you know that globally about forty-six percent of women who colour their hair go blonde? Going and staying blonde can brighten your life but it can be tough on your hair. That’s why Joico invites you to live the Blonde Life with its new line just for all the “blondes-by-choice!”
There is a lot of work to be done when “going blonde”. With regrowth, touch-ups, toning, damage, and dulling of the hair, going blonde – and staying fresh-out-of-the-chair blonde – is a high-maintenance mission. Joico Blonde Life™ is a lightening and brightening system just for blondes.
The Joico Blonde Life Brightening Shampoo, Conditioner, Masque and Lightening Powder and Veil were created with the strand-strengthening amino acid Arginine, and an exotic nutrient-rich blend of Tamanu and Monoi oils, all of which banish the challenges of brassiness, off-tones, fading and damage that blondes experience daily. Blondes by choice that are tired of dealing with coarse, porous, hard-to-detangle hair are looking for products that specifically nourish and revive their delicate strands. By combining elasticity-boosting Arginine, rich oils Monoi and Tamanu, with detoxifiers and Joico Bio- Advanced Peptide Complex®, Blonde Life repairs damage, replenishes strength and prevents breakage in one fell swoop.
Blonde Life™ Brightening Shampoo:
To Nourish and Illuminate.
Joico’s Blonde Life Brightening Shampoo, is designed specifically for bleached, double processed and high-lift blondes.
More Info: HERE
Blonde Life Brightening Shampoo (300ml): SRP $20.95 CAD
Blonde Life™ Brightening Conditioner:
Illuminating Hydration & Softness.
Forget the heavy, gloppy treatments that weigh down fine, blonde strands. This nourishing formula combines the lightness of a lotion and the power of a serum to provide instant,intense hydration. Each highlighted strand is polished to a high gleam, giving incredible shine and detangling power. This is a deeply nourishing conditioner that instantly revives blonde hair without weighing things down.
More Info: HERE
Blonde Life Brightening Conditioner (300ml): SRP $22.65 CAD
Blonde Life Brightening Masque: Hydrates, Detoxifies and Illuminates.
The perfect companion for Blonde Life Shampoo and Conditioner, this instant treatment transforms bleached, brassy, fried hair into soft, glossy, reflective strands that have body and elasticity – the kind that makes everything move, bounce and shine.
More Info: HERE
Blonde Life Brightening Masque (150ml): SRP $25.95 CAD
Blonde Life Lightening Powder: On- or off-Scalp Lightener
Blonde Life Lightening Powder enhances golden strands with an ultra-high-lift formula. It has a powerful conditioning formula and can be used with foils or without. Very easy to rinse and remove and is enriched with Arginine, Tamanu and Monoi oils.
WHY YOU’LL LOVE IT
* Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair colour after 18 washes).
* Blonde hair that looks healthier and feels nourished.
* Strengthens hair, reduces breakage by over 54% in just one treatment (against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when used with Joico Blonde Life Brightening Masque rather than a non-conditioning bleach).
* Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder).
* The quickest way to brighten and lighten hair (refers to Blonde Life Lightening Powder versus other Joico lighteners).
* The Blonde Life system’s soft notes of Jasmin and vanilla are complemented by fresh notes of nectarine, green melon and Meyer lemon, with base notes including sugared musk, vanilla and Cashmere Musk.
Latest Addition Blonde Life Brightening Veil: All-In-One
It’s a multi-tasking powerhouse that treats vulnerable blonde locks and protects them from mechanical, thermal, and UV damage, so you end up with only the most beautifully brilliant, healthy-looking blonde that shines! Ward off everything from UV and frizz, and stay shinier and healthier than ever.
WHY YOU’LL LOVE IT
* Instantly detangles
* Shields hair from UVA/UVB rays protecting hair-color against damage and fading due to exposure
* Helps keep blondes brighter
* Provide protection from thermal styling up to 450° F (232° C)
* Leaves Hair soft to the touch
* Instantly boosts shine
* Reduces frizz
* Makes hair more manageable
* Improves elasticity
* Hydrates thirsty hair
* Doubles strength (against combing breakage on damaged hair vs. non-conditioning shampoo)
BLONDE LIFE™ Brightening Veil FAQs
* Can be used on damp hair to instantly detangle, soften, shine and protect against thermal and UV damage
* Use on dry hair when using hot styling tools to protect against thermal damage as well as an extra dose of UV protection.
* Repels water. Typically, a characteristic of healthy hair. Healthy hydrophobic hair resist swelling, frizz, and breakage.
* While Blonde Life Brightening Veil was designed with the special needs of bottled blondes in mind it works to condition, soften, add shine and protect all hair color.
* Use daily after Blonde Life Shampoo & conditioner or masque or anytime you want to give your hair extra shine and UVA/UVB protection.
* Before blow drying on freshly shampooed hair, use Blonde Life Brightening Veil before using stylers. When used on dry hair, Blonde Life Brightening Veil’s clean, lightweight mist will refresh hair’s softness, shine and protection.
Joico Blonde Life products are available nationwide in Canada. You can find store’s near you, here: http://www.joico.com/salon-locator/
ARE YOU BLONDE BY CHOICE? Enter to WIN IT!!
A Mom’s Perspective has partnered with Joico Canada to bring you this opportunity to win a Blonde Life Prize Pack.
Prize: Value $89.54 CAD
Blonde Life Brightening Shampoo (300ml): $20.95
Blonde Life Brightening Conditioner (300ml): $22.65
Blonde Life Brightening Masque (150ml): $25.95
Blonde Life Brightening Veil (150ml): $19.99
There will be One(1) Winner
Eligibility: Canadian Residents Only 18+
End Date: June 27th 2017
All Mandatory entries must be done for the extra (optional) entries to count.
ALL entries are checked and will be validated.
Winner(s) will be randomly selected using the Giveaway Tools random selector and notified via email.
For Full Rules, please see our Giveaway Rules under the Policies & Terms tab found here.
Disclosure: This giveaway is hosted by A Mom’s Perspective and sponsored by Joico Canada. A Mom’s Perspective is not responsible for prize fulfillment.
Christine is the proud mother of three amazing adults in their 20s, and one ‘fur baby’, a dog named Tracker who is never far from Christine’s side. A devoted gardener, during the spring and summer months Christine can normally be found tending to her flower and vegetable gardens. Living in Southern Ontario near Lake Erie, Christine enjoys spending time outdoors, is an avid hiker and fisher, including ice fishing in the winter months.
Need social media management? Looking for an enthusiastic ambassador for your brand? Connect with me to discuss potential collaborations at amomsperspectives(at)yahoo.com