InstaxShareto-1July 18, 2016 – TORONTO, ON: Fujifilm and Toronto-based digital and experiences agency Kastor & Pollux teamed up for a 2-day photo sharing activation to celebrate the release of the Instax Share SP-2 printer. Following an invite-only media launch event, Fujifilm and Kastor & Pollux opened the doors of 12 Ossington Ave. for a public viewing with a meet-and-greet with special guest Jenn Im (@imjennim) of YouTube channel Clothes Encounters.

Welcoming over 600 guests, 12 Ossington Ave was transformed into a photography haven; featuring 8 exclusive photography sets based around Pat O’Rourke‘s photos. Each designed with the intention of providing its engagers with a multitude of DIY-inspired photo opportunities, the sets provided the backdrops to over 400 Instagram posts published under #instaxshareto. In total, over 3.8 million social media impressions were generated over 2 days.



Unfortunately, I was unable to attend the event. I knew I was going to miss an amazing opportunity.

For those of you who are unaware of what the Instax Share SP-2 printer is, it is a device that you can send photos to wirelessly via your smartphone or tablet and the Instax Share SP-2 printer will print them!

Photos of you and your bestie, your canine or feline companion, your baby’s first steps, all can be sent from your phone or tablet to the Instax Share SP-2 printer.



Bonus Feature: You can also print images from your Instagram and Facebook accounts.

Download Free “instax SHARE” From App Store Or Google play
Android™ phones: Installed with Android Ver. 2.3.3 or later and Google Play.
iPhones®: Installed with iOS Ver. 7.1 or later.
Some types of phones satisfying the above conditions may not be compatible with instax SHARE even if the app is installed.


KASTOR & POLLUX / @kastorandpollux

Combining design capabilities with social influence, Kastor & Pollux is an independent, multi-platform digital and experiences agency owned by Danielle Roche. With work across mediums – from branding, event production, graphic design, videography and beyond – Kastor & Pollux lends a keen eye for design to produce content for a number of national and international clients.

FUJIFILM / @fujifilm_instax_northamerica

Beginning in 1934 as Japan’s pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas.

~ Christine